SEO is the application of various strategies and techniques to improve the search rankings of a website or page. These strategies can range from on-page SEO optimization, content optimization, and building backlinks. Search Engine Optimization is a critical part of a business’s overall marketing plan and should always be the next step after building a site.
All businesses should invest in SEO. That is because the organic traffic generated from SEO efforts tends to have a much higher ROI in the long-term than that of paid pay-per-click traffic. The goal of SEO is maximum exposure for the key pages on a site resulting in traffic and conversions. Typically, many SEO consultants and businesses gauge the success of their efforts through keyword placement (first page of Google and Bing).
At Anettogether we begin our SEO efforts by providing our customers with a comprehensive SEO audit. Then we present a detailed SEO plan that addresses the specific needs of your website, providing a road map to success.
How it works
Every major search engine such as Google, Bing, and Yahoo provides a listing of websites that are deemed to best answer a search user’s query. Those listings are called search results. While those results do feature paid listings, but the bulk of the results are made up of what are called “organic” listings. The organic results are the free listings that the search engines deem to be the most relevant to the user’s query.
Being listed at the top in the organic listings is at the root of why SEO is critical. The SEO engineers at Anettogether have mastered what it takes to rank sites organically for even the most difficult and competitive keywords. Contact us today if your site is missing out on a large percentage of the consumer market by not being on the first page of the major search engines.
